Graphic Design has become one of most important parts of a company branding strategy in last centuries. A brand can be worth several million dollars in accounting books, and most of these brands has grown based on a carefully graphic designs that are able to communicate visually to the customers the company values and products advantages. But not only brands, inside the same brand each product line, usually has their own visual language and it´s focused on different potential clients. Each marketing campaign, or communication strategy will require to update and improve the graphic language of a company to still being on top. In recent decades all web marketing, and internet sales has only increase the importance of graphic design in business. To have a better product than competitors is not enough, if you are not able to create a strong product identity that your customers can recognize.
But graphic design is not only about classic branding and product marketing. Almost anyone nowadays need strong graphic design to be successful. From pop/rock bands graphic design, videogames, non-profit organizations communication campaigns, or political campaigns.
What does a Graphic Designer do?
Make a step forward and starts your professional career as graphic designer, a enjoy one of the most creative tasks that can make the difference in a company global strategy.